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Cross-border new forces, share new rock value | The new product launch conference of sublimation ceramic rock slab was successfully held!

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In 2020, rock slab has become a new trend leading the development of the industry. On the eve of the opening of Foshan Tao Bo Conference, major ceramic brands have opened rock slab exhibition areas and released new rock slab products, forming a brand-new rock slab power circle. So let's take a look at the wonderful contents of the new sublimation ceramic rock slab conference today.

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On the morning of October 17th, "Cross-border New Forces Sharing New Rock Values", the new product launch conference of Sublimation Ceramics from 2020 to 2021 was held grandly at Sublimation Ceramics Headquarters. Zhang Mijing, Managing Director of Shenghua Ceramics, Li Jun, General Manager of Shenghua Brand Sales, and other senior leaders of the company, as well as more than 40 mainstream media of pan-home, came to the conference site to talk about brand strategy upgrade and new product release, and witnessed the important moment of Shenghua Ceramics together.


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Hard core strength opens up the "rock" world

In 2020, rock slab has become a new trend leading the development of the industry. At the beginning of July, 2020, two production lines of full-intelligent rock slab in the first phase of Sublimation Ceramics were officially put into production. In addition, Sist equipment imported from Italy will be put on duty in early November, and four production lines will be produced simultaneously by the end of this year.


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Sublimation Ceramics has invested hundreds of millions of yuan to build an intelligent rock slab production line, and introduced international advanced production equipment, such as the large-scale press of over 10,000 tons in Sist, Italy, and the first 20-channel high-volume inkjet 600DPI high-definition printer in Sist, etc., to aggregate domestic and foreign resources, introduce international advanced technology and emerging healthy materials, promote the research and development of new rock slab products, and create high-end rock slab products. This also marks the arrival of sublimation rock slab era, and realizes the gorgeous transformation from "brick" to "slab".

 

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At present, the thickness of sublimation rock plate products is mainly 9mm, 12mm, 15mm, 20mm, and the specifications are 530x800mm, 800x1060mm, 800×2600mm, 780x2620mm, 1200x2400mm, 1200×2700mm, etc., which can be used in dining tables, coffee tables and hand washing. By the end of 2020, it is planned to produce 3mm and 6mm rock slab products, which can be directly used for exterior walls, cabinet doors, wardrobe doors, refrigerator doors, etc., to realize diversified cross-border applications, and at the same time, it is a good opportunity for sublimation rock slab to enter the market and quickly occupy the dividend highland.


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Create a new rock plate exhibition area to inject new fashion elements into home life! Show life scenes in different splicing ways. The balance of material color texture and line area gives space vitality. As a rock slab exhibition hall with both face value and technology, sublimating ceramics is indispensable!


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Grasp the pulse of the times and create a new era

The year 2020 is the first year of sublimation ceramics transformation, and the development of new products ushered in a new era, and the rock plate exhibition area of the headquarters appeared with a brand-new image. Grasping the pulse of the times, putting high-speed rail advertisements heavily, cooperating with Tencent's authoritative home media platform, and showing the strength of brand publicity matrix are another symbolic publicity of sublimation ceramics in advertising marketing.

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Seek for the situation, move according to the situation, and follow the trend. Sublimation Ceramics strengthens the promotion of new media channels, vibrato online live broadcast, realizes overtaking in corners of traditional industries with brand-new marketing mode, makes brand build momentum in all directions, makes young marketing, and starts online and offline marketing mode! National Vibrato Challenge initiated by Sublimation Ceramics # Life DOU is sublimating. If you participate in the topic, you can send your love disposable medical mask and have the opportunity to win 5G Huawei mobile phone. You can send gifts to serve the public with ingenuity!

 

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Marketing innovation, brand new upgrade


Li Jun, general manager of Sublimation Brand Sales, mentioned at the new product launch conference that in 2020, the economic situation, industry environment, user demand and terminal marketing have all changed. Sublimation Ceramics focuses on brand strategy and keeps up with the market. At the same time, the marketing strategy was newly upgraded, and high-speed rail advertisements, highway advertisements, and wall advertisements were heavily placed, which fully penetrated into towns and villages; Join hands with authoritative media of Tencent Home to enhance brand awareness. In terms of terminal development, terminal sales will be enabled from the aspects of sales network layout, specialty store construction, terminal operation and management, and internal team promotion. At the same time, help terminal dealers, deepen channels, innovate marketing, give full play to the advantages of sublimated brands, and break through against the trend.


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Li Jun, General Manager of Shenghua Brand Sales

 

Manufacturers unite to win the future


From 2020 to 2021, the new product launch conference of Sublimation Rock Plate was successfully concluded with the new product shining and the brand development consensus condensed. Industry reshuffle is accelerating, which is both an opportunity and a challenge. In the future, Sublimation Ceramics will continue to deepen its brand image and product system, and achieve leap-forward growth in the new track of the industry with the development pace of win-win for manufacturers and innovation in marketing.

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